Businesses succeed or fail on one critical asset – CUSTOMERS.

Whether a listed company, a retail store, a movie theatre, a consulting service, or a start-up business, if there is not a continual laser-like focus from day one on ATTRACTING & SATISFYING CUSTOMERS the business is doomed to failure.

Every businesses competes for the attention & spending power of consumers who are bombarded by attractive offers (otherwise known as advertising or marketing noise) from a myriad of diverse business enterprises owned by highly competitive business operators. When they spend their hard earned money at another enterprise, no matter how unrelated to your business, products or services, they have less to spend with you.

How YOU compete in the key business function of being top of mind and building & satisfying the wants and needs of your potential, target & current CUSTOMER BASE determines the volume of revenue that will flow into your business.

Here are some interesting links to study:

Sales Funnel: The Ultimate Guide to Creating Customers
How to Get More Customers in Your Sales Funnel with Engaging Lead Generation
How to Keep Your Sales Funnel Filled at All Times
How to Generate New Leads for Your Sales Funnel, Fast
Fill It to the Top: Tips to Ensure a Strong Sales Funnel
Questioning Strategy leads to a Full Sales Funnel
How to Build a Conversion Funnel That Will Triple Your Profits
How Do You Build a Funnel? Start at the End

All the content provided here is POWERFUL, potentially LIFE & BUSINESS changing information.
But as with any information it remains just that – information – unless you take something from it and APPLY it to your business and or your life.

We encourage all our members to learn, share, participate and act on these resources we have collated and shared for YOUR benefit.

Please feel free to add your comments, insights, successes and failures as comments below the content.
ALL of these elements can and will help someone else in their own journey in LIFE & BUSINESS – especially your failures and the lessons learned and applied as a result.

NB: FOURWAYS Community Chamber of Commerce does not have any vested or commercial interest in any of the organisations referred to or linked to in this post.

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